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How Much Fund Raising Really Costs
Jun 1, 2007
Charities use new databases to make appeals more efficient
http://philanthropy.com/premium/articles/v19/i16/16004101.htm
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When Creighton University's board of directors decided to seek $350-million in its capital campaign, a steep rise from the $250-million goal it had set previously, Lisa Calvert knew she would need more fund raisers. However, she was concerned that the trustees of the Omaha institution might not agree.
Ms. Calvert, Creighton's vice president for university relations, turned to a new resource for help: a database that allows universities to compare their fund-raising costs and returns against those of other institutions. After she showed the board that other universities had needed larger staffs than Creighton's to reach comparable goals, she received their blessing to hire four new fund raisers. ...
