Marketing That Matters: How to Build a Social Media Marketing Strategy That Really Works

  • March 02, 2020
  • 2:30 PM - 4:30 PM
  • Loews Philadelphia Hotel, 1200 Market Street, Philadelphia, PA, 19107


Registration is closed

A Special NSFA Members-Only Pre-conference Workshop

Join your NSFA Member peers for this unique opportunity to network and learn from Kiki L'Italien, CEO, Amplified Growth, Association Chat & Senior Consultant, Tecker International.

View a preview of the special members-only content here!

Learn how to move past the vanity metrics and get to social media marketing that produces real results. A marketing strategy that makes a difference to your organization, and to the world, starts with a clarity of purpose and a keen understanding about your audience. The content grows from there!

Once you understand how the different elements of a digital marketing ecosystem work together, and the combinations of tactics that are best for achieving results, you’ll never waste your time on random social media posts again!

This workshop will help you reclaim your time and sanity. Get inspired and feel confident in your plan for social media and why you are going to do what you are going to do next.

Key Messages

•    What to prioritize in your digital marketing and why
•    How to amplify your organization’s voice online
•    The last social media to-do list for cultivating community that you’ll ever need

About the Speaker

As CEO and Host for Association Chat, an online community and media platform for the association industry, KiKi L’Italien reaches over 32k industry professionals each month. Members connect with the Association Chat community throughout the week. Podcast guests have included Seth Godin, Nir Eyal, Scott Stratten, Dorie Clark, Radha and Miki Agrawal, Sam Horn, and many others.

KiKi serves as senior consultant for Tecker International for communications strategy. As a speaker, she has graced many stages as keynote and session leader. For the past several years, she’s also served as a visiting lecturer for the capstone Masters Technology Management class at Georgetown University. She was also a contributing author to the books, The Component Relations Handbook (2nd ed., ASAE, 2012) and Social Networking for Nonprofits: Increasing Engagement in a Mobile and Web 2.0 World (ASAE, 2010).

Registration for this workshop is for NSFA Members only and is FREE with your paid 2020 National Conference Registration. Click Here to Register!

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